How we created America in a Lviv basement for CleanMyMac 😉
About the Client
MacPaw is one of Ukraine’s top software development companies specializing in Mac products. Our collaboration began with creating a 3D animation for the new version of their CleanMyMac app (more details on that case here).
This time, MacPaw approached us with the idea of producing another promo for CleanMyMac, this time in the style of an ‘80s TV stand-up show.
And we loved the concept!
The Task
The goal of this video was to showcase CleanMyMac’s functionality in a way that felt relatable and genuine to the audience. The characters share everyday situations they face due to their family members’ less-than-ideal digital experiences. But these tech struggles don’t feel like a burden—because with a little patience, love, and the help of CleanMyMac, everything is easily solved.
We felt that a stand-up show format was the perfect way to package this story.
So, our task was to bring the client’s vision to life while also figuring out how to balance retro aesthetics with the modern tech functionality of CleanMyMac.
Production
Key challenge was finding the right location—we needed a space that could capture the atmosphere of a late-night stand-up show.
After scouting almost every stand-up venue in Lviv, we finally found the perfect spot: a small theater hall at the Hnat Khotkevych Palace of Culture. We transformed it into a full-fledged studio, complete with a live band.
To truly capture the ‘80s vibe, we went the extra mile and got our hands on a real relic—an old-school TV camera from a Lviv studio, weighing over 150 kg. We’re pretty sure that’s at least +1000 points to the overall vibe!
Once we had the location locked in, we carefully planned every detail—where the characters would sit, how the lighting would be set up, and all the camera angles.
To streamline the process, we used AI to create a previsualization of the video. This allowed us to present the director’s vision to the client, make adjustments in advance, and save a ton of time on set.
The casting process was another crucial part of the process. We were meticulous in selecting the right actors, considering that the video was targeted at an international audience. This influenced the choice of character types for the main roles.
We assembled a diverse Family Tech Support team right here in Lviv. Fun fact—our oldest actress, Grandma Tamara, is 81 years old! She was an absolute gem on set. 😍
And for those who made it to the end—here’s some premium content: our super vibey behind-the-scenes footage ❤️
