ELEKS is a leading IT-company which offers such services as software product development, consulting and quality control assurance. One of the top-rated outsourcing companies due to International Association of Outsourcing Professionals rate.
In 2016 ELEKS celebrated its 25-year anniversary and on this occasion the company decided to show how the company has changed during this time. Furthermore the advertising video should solve such tasks:
ELEKS is a powerful and authoritative company. And we wanted that they feel it during the video view. Therefore we approached the matter seriously and with a responsible attitude. During 2 weeks we have been meeting with the company staff and have researched the company history since the first-attempts-in-a-basement times till today`s developments in the own RnD lab.
We have found out how the programming language has been developed; and how ELEKS influences the whole country energy sphere. Actually such insights that know only employees gave us a possibility to create an authentic story.
The main question that is raised in the video: How to realize a great idea in a software product? As an answer we have shown how hard they should try to reach a desirable aim and what a pleasure makes the result.
Every advertisement plot element is historically/chronological real and strategically selected for the company. Every scheme or graphic element is a real company achievement. To enhance the corporate spirit the real workers of ELEKS have taken part in a video production. Now everybody knows its celebrities.
We have created a specific location due to the epoch in order to imitate the times of company founding. Worth knowing: We reorganized the current ELEKS office. Moreover film director has decided to limit use of computer graphic. That’s why the most VFX is a real filming. We have spent 3 days shooting the video, using ARRI Alexa camera. Film crew consisted of 17 members.
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Awards: Motion Graphics of Personal Promo // UKRAINIAN DESIGN: the Very Best of 2016.
Video agency - and action
DoP - Bohdan Lysyk
Director - Ivan Ischenko
1st camera assistant - Archil Siradze
Production manager - Volodymyr Boyko
Art director - Caterine Luch
Account manager - Khrystyna Boyko
Style - Oksana Pihel
Composing - Vitalii Nebelskyi